Cookie Policy
THE SILK STORY (hereinafter "THE SILK STORY"), with registered offices at 33, Tollygunge Circular Road, Kolkata 700 053, India registered under CIN: U70200WB1989PTC047550 acts as a data controller for the processing of your personal data as described in this Cookie Statement. Please note that this Cookie Statement must be read together with our Privacy Statement.
WHAT ARE COOKIES?
Cookies are small files of numbers and letters that are stored in the user’s browser when they visit a website. When a user returns to the website, their browser sends these files back to the website, allowing personalized content to be shown on the users’ screen.
When you use any of our services on www.thesilkstory.com (hereinafter: "Website"), we may collect information using cookies. This information is used to provide you with a more personalized service. To place an order on www.thesilkstory.com, you need to have the "strictly necessary cookies" enabled. If you do not want to accept those cookies, you can still browse the website and use it for research purposes. In most browsers, the cookies are enabled, at the bottom you'll find the information you need to change your cookie settings on your browser. Cookies are not harmful to your device. In the cookies that we generate, we do not store sensitive information, such as credit card details, but we use encrypted information gathered by them to improve your individual needs.
We never sell the information we collect using cookies, nor do we disclose the information to third parties.
HOW DOES THE SILK STORY USE COOKIES?
We use session cookies for the duration of your visit (e.g. "strictly necessary cookies") and persistent cookies for repeat visits to fulfill two main functions:
To provide you with a personalized experience
To use for analytical purposes
PROVIDING YOU WITH A PERSONALISED EXPERIENCE
These essential cookies allow us to distinguish you from other users on our website and allow you to interact with several features on our website. For example, the following features rely on cookies:
Remembering your country, states, past transactions and language settings.
Selecting your favorite products, materials et cetera.
Without cookies, these features and many others would not function.
USE FOR ANALYTICAL PURPOSES
Analytic cookies help us improve our website by anonymously tracking which links and features are used most frequently. This information is used to create anonymous and aggregated statistics which we use to identify problematic and successful areas of our website. These cookies play an important role in continually providing you with an optimized experience on our website.
Our Website uses Google Analytics; a web analytics service provided by Google, Inc. Google Analytics uses cookies to analyze how users use this Website. It shows usage of this Website, which will be transmitted to and stored by Google on servers in the United States. Google will use this information to monitor your use of this Website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.
An IP address is a unique identifier that electronic devices use to identify and communicate with each other on the Internet. When you visit our Website, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what regions of the world our Website visitors come. We also may use this information to enhance our Website.
HOW DO I MANAGE MY COOKIE PREFERENCES?
Should you decide to prevent cookies from being stored in your browser? Please note that you may not be able to use some of the key features on our website. However, you will still be able to make basic searches.
If you would like to monitor or prevent cookies from being set in your browser, you can modify your browser settings to receive notifications whenever cookies are being used or to completely block the storage of cookies. You may also delete cookies that are already stored in your browser. Where to find these settings depends on your browser. Using your browser’s “Help” section, you will be able to locate these settings.
CONSENT TO THE USE OF COOKIES:
If cookies are strictly necessary for the use of THE SILK STORY webpage (functionality), those session cookies do not require your prior consent. Those session cookies will expire after you have left the homepage. Other cookies (often persistent cookies and third-party cookies) require your prior consent to, e.g., track your choices you made on the website and your preferences. Your consent is declared through the opt-in function on our Website.
HOW CAN I DISABLE COOKIES?
Most browsers automatically accept cookies, but you can also choose not to accept them. It is recommended not to disable this function, since this could prevent you from moving freely from page to page and to benefit from all the Website's features. If you do not wish your computer to receive and store cookies, you can change the security settings of your browser (Internet Explorer, Google Chrome, Firefox etc.). In any case, note that certain parts of our Website may be used in their fullness only if your browser accepts cookies; otherwise, you will not be able to add products to your shopping cart and buy them. As a result, your choice to remove and not to accept cookies may affect your stay on our Website.